Green Building

Green marketing: Helping to create energy efficient buildings

Wed, 08/08/2012 - 16:22

The number of buildings in the U.S. that use energy efficient products and technologies is increasing, but there is significant room for improvement. Regardless of the effectiveness of these tools, Americans have not taken part in a massive push to implement these cost-cutting devices.
Jerry Yudelson, a LEED Fellow and green building advocate, noted that the technologies associated with energy efficiency in the real estate market have increased in their effectiveness over the past several years.
Despite the number of products that are out there, and the relatively cheap cost of installation when long-term savings are taken into account, Yudelson noted that structures across the country are not utilizing these technologies to their full potential.
"Buildings still don’t work very well when built and most building operators still struggle to keep up with the modest technological innovations in green building, such as better building controls, radiant heating and cooling," noted the industry expert.
He noted that Americans often look elsewhere to find the best energy efficient technologies, and this often helps to increase the number of installations that take place each year.
"My own experience is that we are rapid adopters of other people’s ideas, such as new design approaches from Europe, including underfloor air distribution, double-skin façades, radiant heating/cooling, wood technology and climate engineering, to mention a few," said Yudelson.
Radiant heating systems have been produced in the U.S. for years, and some of the market's most effective products are made in America. Regardless of where these systems are manufactured, their effectiveness is rarely questioned.
Radiant heating systems provide a comfortable warmth to any home, while also cutting energy costs and limiting the amount of indoor pollution in a home.